Selected Locations, USA

Customer: Dillard’s, Inc. operates retail department stores primarily in the southeastern, southwestern, and mid-western areas of the United States. It offers a selection of merchandise, including fashion apparel for women, men, and children. The company also provides accessories, cosmetics, home furnishings, and other consumer goods. It provides its products and services through its Dillards stores located in suburban shopping malls and open-air lifestyle centers, as well as through its Web site, dillards.com. As of February 3, 2007, it operated 328 retail department stores in 29 states in the United States averaging over 150,000 square feet per store.

Project & Lighting Challenge: Ladies Shoe and Handbag Department Display– Dillard’s originally began in 1938 as a ladies shoe store. As the department store has grown in the past 15 years into a serious rival for Macy’s, Dillard’s still prioritizes its ladies shoe department as a its main customer draw. The shoe and handbag display shelves are littered with 20 watt halogen puck lights which provide beautiful illumination but require excessive energy consumption, costly and continuous lamp replacements and maintenance, and tremendous inventory damage caused by the halogens’ heat and UV emissions. Another and potentially the most serious of issues encountered due to the heat of the halogens in these open displays is the potential danger posed to Dillard’s clients of burning themselves while reaching into the display to examine a shoe that appeals to them. The challenge: meet all the requirements above, maintain or exceed the light quality to insure the appeal of Dillard’s offerings and eliminate the heat from the front face of the light to insure complete safety for Dillard’s shoppers.

Sub-Challenges:

• Energy Savings accomplished –> the energy consumption has been reduced by 80% and the savings to Dillard’s in energy once the 200,000 piece retrofit is complete will exceed $4 million annually.
• All maintenance and lamp replacement costs have been eliminated to date (Nov. 2008), at 12 hour per day on-time the lights have been on for over 10,000 hours.
• Maintained the light quality and retained aesthetic beauty of the display and its contents.
• Eliminated all inventory erosion with LED lights containing no UV and efficiently managed thermal dissipation.
• Using proprietary materials, developed “cool face” technology and eliminated all customer complaints of burns received from the display.

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